Thursday, August 25, 2011

Discontinued Hard Candy Brand Cosmetics Archive - Eyeshadows

Do you guys remember the cosmetic brand Hard Candy? Yes, there is a brand by that name sold at Wal*Mart, but I'm talking about the Hard Candy that was once affiliated with the still-current cosmetic brand Urban Decay. The cute, not-so-edgy brand. Well, I remember being 11 years old, browsing their site, taking note of all the make-up that I wanted, decked out in hearts! Then, one day a few years ago, they disappeared from my life. And I forgot about them.

I know I sound so eerily passionate about just make-up... but I could not get past how CUTE the eyeshadow packaging was! I had never seen anything like it... there was no flip-top, but a slider... like when cell-phones no longer flipped, but slid open; the product was well ahead of it's time!

Somehow, I came across this ancient product one day in my eBay results one day. Oh, the nostalgia I experienced! And they were cheaper than they had been in their prime! So, I went for it. I bought all the colors I had once loved (I am currently awaiting their arrival). However, I couldn't seem to find a particular shade I had once used... Licorice. A slightly sparkly black.

Then I thought, Did it even exist? Am I thinking of another brand? So, I went to Google to search for an archive... I couldn't easily find one, it took some searching, and a lot of field revising. I did find one eventually, but to say the least, it sucked. So here I am, making my own archive, one eyeshadow at a time!

*REMEMBER: These are shadows for the DISCONTINUED Hard Candy brand, NOT the brand sold at Wal*Mart! Just so there's no one complaining about being mislead.



Licorice: Yes, it exists! Like I said, it is a sparkly black. It's basically the same product as its former counterpart Urban Decay's Oil Slick eyeshadow... Highly pigmented. Good for those who like powder liners and femme fatale looks.




Gum Drop: A kind of blue-purple. Like the quintessential grape soda marketing color. Grape soda Bottle Caps. Think Urban Decay's Eyeshadow in Flash.

 
Jellybean: Electric fuschia. A great funky rave color. If you want the color to really shine through, though, you're gonna want to use a primer, and honestly, they're all the same. Actually, I heard you can even chaffing lotion (like Gold Bond). Sounds gross, but hey, if it works, why not save the money? Comparable Urban Decay color would be their Deluxe shadow in Fishnet.

Popsicle: Has the same intensity as Gum Drop, but more of a true purple. A true, non-artificial grape. Try Urban Decay's shadow shade Stalker.






Snow Cone: Electric Blue. The exact color of the snow cone you would receive if you asked for "blue flavor". This pigment can stand on its own! *The picture does not do the actual product justice... too much flash! Urban Decay has a great twin color, their shadow in Kiddie Pool.


Spearmint: Typical mint color with a wink of true earthiness. The closest Urban Decay Shadow shade would have to be Aquarius, although it is more blue than a mint... the UD shadow is more of a wintergreen than a spearmint.




Sour Apple: Much warmer, more yellow-hued than Spearmint. It's a more demure side to its former counterpart Urban Decay's Urb.




Buttered Popcorn: Sparkly warm nude, almost a fuzzy navel color. Great if you want to spice up a no-makeup look. Try Urban Decay's Eyeshadow in Blunt.





Butterscotch: I'll be honest, I've never seen this shade in person, but a friend of mine described it to me as pretty much Buttered Popcorn, but matte... no sparkles! Urban Decay has a Matte Shadow line that has become very small due to their last sale, but they still carry a color that matches Butterscotch, by the name of ABC Gum... or try their regular shadow in Sellout.






Caramel: A true caramel, with sparkles. Deeper and warmer than Buttered Popcorn. Your best bet with an Urban Decay shadow shade would be Baked, although baked is heavily metallic, and could not be used as a nude.

Lollipop: I don't know where they got the name from, but this shade is another nude color, but cooler, better for pale skin and those who have pink undertones. The shade is the color on the left, in the blue container. Again, the photo does not do justice... it really is lighter, paler, and just a touch cooler. Perhaps Urban Decay's classic favorite Midnight Cowboy?




Taffy: Mauvy-pink. Dusty rose. Essentially pink, but earthy. The photo is pretty spot-on. Free love is Urban Decay's shadow shade that is the most spot on to match this shade!




Cotton Candy: Another color that is true to its name! The exact color you will receive if you ask for pink cotton candy. Color packs a punch! Go for Urban Decay's shadow in Hotpants; yes, their site may describe another shade by the name of SWF as "cottton candy", however that shade is much lighter, and Hotpants has the same intensity as Hard Candy's Cotton Candy. (Why do they not have a decent pink color for the font!?!)




Peppermint Patty: White. Bold White. With sparkle, like snow. They should have named this "Shaved Ice"! Urban Decay's counterpart would be their Vapor shadow, without a doubt!







Wondering why I made so many Urban Decay references? Well, like I said, they were once affiliated, so perhaps the brands borrowed shades from each other?

Have any discontinued brands you think I should archive? Gimme the brand, name of a product, any info you can, and I will accept your challenge!

No comments:

Post a Comment